When you first enter the world of digital marketing, it can be overwhelming. There are many different channels and platforms you can use to advertise your business, and for many people, the hardest part is figuring out a starting point.
If you’re like many marketers, two of your biggest concerns when evaluating your options are cost-effectiveness and results. That’s why on this page, we’ll go over a few of the best online advertising strategies, their costs, and their benefits for your business.
Your website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services. In many cases, your website will be the first impression your business makes on members of your target audience.
Since many of your other online advertising campaigns will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.
A well-designed site can make visitors want to stay longer and keep them more invested in what your company has to offer. It also builds trust with potential customers. In fact, one study revealed that 94 percent of respondents mistrusted a website because of certain design elements — so if you haven’t updated your site in a while, your potential customers likely notice.
A professional website is necessary for your online advertising campaigns to be successful. So if you think your site needs an overhaul, check out our project quote calculator to get a free estimate!
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Your website can be a great marketing tool — but only if your potential customers can find it.
The best way to make this happen is with search engine optimization or SEO. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services.
SEO involves incorporating keywords related to your products or services on your site, so that when users search those keywords in search engines like Google, relevant pages appear in results.
You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.